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Tiffany & Co launches the Emporium Melbourne Pop-Up
With designer vending machine「墨尔本
Article written by Carla Torrance /
Images courtesy of Tiffany&Co.
Special Thanks NAC Media group

With Christmas just around the corner, retailers are pulling out all the stops to entice shoppers. Tiffany & Co, the beloved jewellery brand has created an elegant Tiffany Blue (of course) interactive pop-up fit out of your dreams, and it includes the chicest of vending machines dispensing their signature scent. The shiny space encourages interaction and self-expression with the super cool Make It #MyTiffany style bar where pretty new baubles can be engraved or embossed. Jewellery lovers can also receive a personal sketch engraving. 
Inside the brightly lit store, you’ll find gifts galore, right down to the personalised doggy collar for your pampered pooch. Piled high are the iconic blue boxes – it’s not hard to be impressed by the dazzling and innovative retail experience set in an 85m square setting. Shoppers need not despair as the pop-up is expected to stay open for the next 6 months, however, the pre-Christmas arrival makes for some playful gifting ideas.  Our pick just might be the Australian-inspired products featuring local expressions like ‘Aussie and ‘G’day’. Or maybe it’s the personalised Tiffany blue doggy collar…

“Elegance is the only beauty that never fades – Audrey Hepburn”

#MyTiffany

Photo Credit: Tiffany & Co.

About Tiffany / In 1837, Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for it’s exceptional gemstones. Since then, Tiffany & Co. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century, its fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn. Today, with more than 13,000 employees, Tiffany & Co. and it’s subsidiaries design, manufacture and market jewellery, watches and luxury accessories – including more than 5,000 skilled artisans who cut diamonds and craft jewellery in the Company’s workshops, realizing its commitment to superlative quality. The Company operates more than 300 retail stores worldwide as part of it’s omni-channel approach. To learn more about Tiffany & Co. as well as its commitment to sustainability, please visit tiffany.com .

Believe in Dreams / A Tiffany Holiday 

Tiffany & Co. Vending Machine Comes to Melbourne

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