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Architek / Dior Boutique Opening in Ginza – Tokyo



Special thanks to Dior AU/NZ Press office.

All images of Dior Tokyo Ginza Boutique ©Ano
Images of Dior Tokyo Capsule Collection ©Morgan O’Donovan


All images of Dior Tokyo Ginza Boutique ©Ano Images of Dior Tokyo Capsule Collection ©Morgan O’Donovan

The prestigious Ginza quarter, in the heart of Tokyo, Japan, is the location for the house’s newly opened Japanese boutique, spread over five floors in a building by Yoshio Taniguchi, famed for his redesign of the MOMA in New York. For Dior, the architect conceived a unique façade evoking a tonal interaction of white sails, structured with horizontal lines and punctuated by four large windows at street level.

For the interiors, Peter Marino, the star architect of Dior boutiques around the world, created a contemporary atmosphere dominated by white tones, in which modern furniture integrates seamlessly. The visitor is greeted by the house’s leather goods collections, showcased in a seven-metre high atrium, along with accessories, jewellery and timepieces. A floor of Belgian limestone and black cabochons delineates long carpets leading to the first floor where footwear is displayed in a space decorated with a wall artwork by Tarick Kiswanson.

All images of Dior Tokyo Ginza Boutique ©Ano

The other levels are home to the collections of women’s ready-to-wear, the Dior maison line, Dior Homme and a VIP salon. On the third floor, the café Dior by Pierre Hermé provides an inviting place for a delicious break with exclusive desserts created by the famous French patissier-chocolatier.

The land of the rising sun became an early place of inspiration for Christian Dior. “Large panels painted in the style of Japanese prints decorated the stairway up to the ceiling. These interpretations of Outamaro and Hoskusai were my Sistine chapel. I used to spend hours just gazing at them,” Christian Dior recalled in his memoirs, describing the ground floor of his family home perched on the cliffs above Granville, in Normandy. His lengthy childhood observations fostered a fondness for embroidered silks. This evocation of Japan appeared regularly throughout his collections, as in 1953 when he created an afternoon ensemble named Jardin Japonais, it’s pink fabric printed with bunches of cherry blossom. In 1959, the house of Dior was selected by Empress Michiko to create three dresses for her civil wedding.

Today, by choosing Ginza as the location for it’s new boutique, the house writes the next page in the story that has bound it to Japan, with it’s first address in the country having opened in 1998 in the same neighborhood.

All images of Dior Tokyo Ginza Boutique ©Ano  Images of Dior Tokyo Capsule Collection ©Morgan O’Donovan

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