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Burberry Britain Watch “Craftsmanship” the-inspiration video for LAB A4 magazine – Issue #3 – Burberry feature part 1.

“When we first began creating The Britain, we knew that we wanted a watch based on the same design principles and craftsmanship as our iconic trench coat.

The Britain marries our heritage and functional design values with modernity and innovation, creating a watch that is as elegant as it is relaxed.”

Christopher Bailey, Burberry Chief Creative Officer

A celebration of the British inspirations behind the global brand, The Britain marries craftsmanship and heritage with modernity and innovation

An expression of the brand’s expertise in timeless design, appealing to the different attitudes of the Burberry man and woman

Engineering meets with design, combining innovative shapes with reliable function

Distinctive design reflects the function and craftsmanship at the heart of the brand and the spirit of the iconic Burberry trench coat.

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