Emporio Armani Caffè & Ristorante / 咖啡厅和餐厅
The address is the same: via Croce Rossa. The space, Emporio Armani Caffè & Ristorante, is completely different. The formula, the layout, the design and the menu have all changed, in a place where everyone can relax in the way that suits them best and is open from morning until late evening.
Opened in 2000, an instant benchmark for Milanese style, this Emporio Armani Caffè & Ristorante was the first of its kind and become internationally iconic. Now, as a result of its comprehensive re-imagination, it is set to achieve notoriety all over again. The updated vision bears testament once again to the bond between Giorgio Armani and Milan, a relationship made up of powerful feelings, which has generated important
initiatives that have enriched the city time after time.
Expanded and completely re-conceived, the space has been redesigned to accentuate the variety of its offering. Conceptualised by Giorgio Armani, along with his internal team of architects, Emporio Armani Caffè & Ristorante fits perfectly within the historical building that houses it. The aesthetic balance of the exterior remains unchanged, with the addition of a second outdoor dining area.
The new interior architecture of the entire space has been inspired by style elements of the 1930s, the period to which the building dates back, but these influences have been used in order to develop a completely contemporary design. The décor elements, the room layout and the choice of colours meld together to create a warm and refined atmosphere.
On the ground floor
The ground floor is divided into two parts that are
connected yet independent. Accessible from via Croce Rossa is the new large café, where one can sample and purchase fresh pastries made in-house or Armani/Dolci by Guido Gobino products. The section adjacent to the café is reserved for lunch, with a varied menu and light lunch options. For the first time, this area can also be accessed from the new via Giardini entrance. Here, the dedicated waiting area exudes a sense of welcoming hospitality. The space is highly versatile, designed for entertainment at any time of day, from breakfast to Sunday brunch, to after-dinner hours (with the opportunity to host high-spirited DJ events). A unique aperitif hour features a choice of classic and exclusive cocktails, as well as a selection of specially-created small dishes. At night, the warm and spellbinding atmosphere provides the perfect environment for after-work get-togethers and conversations.
The design highlights rounded lines and natural materials. In a single, graphic, three-dimensional motion, an eye-catching “ribbon” in champagne-toned lacquered wood connects two counters. The fabric of the wall panels, in a specially developed iridescent blue-green shade, recalls the dark green of the floor’s large, square “sown”-effect slabs, outlined in champagne metal. Around the rectangular and round tables, colourful and slightly padded chairs in blue, green or red fabric add a sense of energy and dynamism.
On the first floor
The upper floor can be accessed via the spectacular, winding dark green and gold staircase, which clearly separates the two sides of the venue with its sharp silhouette. Featured on this floor is the restaurant, open for lunch and dinner, with a luxurious champagne bar reception area at the entrance. In keeping with the idea to leave the service operations exposed throughout the Emporio Armani Caffè & Ristorante, the kitchen is visible through glass embellished with a gradient frosted effect. The design of the restaurant presents a bold, new spirit, which
visually continues the lines of the ground floor and yet has softer shades of blue-grey and dusty sage-green. Slightly screened natural light floods the space through large windows that look out onto a small square. The walls are upholstered in refined silk fabric and match the green “sown”-effect slab flooring with its champagne-coloured frames. The rectangular tables along the walls are separated by small glass screens featuring a delicate palm tree motif, one of the most significant patterns of the Armani/Casa collection. The small room at the back, which can be reserved for private occasions, is home to an intimate and cosy atmosphere with a large dark marble fireplace.
A cuisine between tradition and innovation
The wide, varied food offering of Milan’s Emporio Armani Caffè & Ristorante satisfies the tastes of an increasingly large international clientele. Along with the Mediterranean cuisine that Giorgio Armani himself prefers, a full Italian menu continues to be offered, where simplicity and lightness give life to a unique and sophisticated approach. The selection varies depending on the time of day and the environment chosen: the more casual ground floor offers a modern and quick menu for both lunch and dinner, along with more classic, authentic dishes that have always distinguished the Emporio Armani Caffè concept. Saffron risotto, spaghetti al pomodoro and veal Milanese are carefully crafted to enhance the simple yet unique flavours.
On the upper floor, the restaurant’s gourmet menu skilfully blends tradition and innovation. It is in this menu that the Italian culinary philosophy is elevated through the use of typical ingredients and features of Northern Italian cuisine —and not just from the local Lombardy region—, always maintaining a balance between meat and fish. The use of top-quality raw materials, the careful preparation of even the simplest dishes and the
elegant and clean presentation all reflect the joys of eating according to Giorgio Armani, and are elements that distinguish and bind together all of the Armani restaurants throughout the world.
The art of hospitality
With a warm environment and a lively yet refined atmosphere, this space provides the perfect setting for moments of relaxation or friendly gatherings at any time of day. The discreet presence of the staff ensures impeccable, fast, efficient service at all times, while care, superb materials, attention to detail and quality shine throughout the entire enterprise.
A pioneer in the fusion of fashion and food, Giorgio Armani entered the food service industry in the 1980s to help him develop an all-round Armani lifestyle. The Emporio Armani Caffè formula was founded in Paris in 1998, with the intention of offering clients a captivating experience beyond shopping.
Today, it is a modern and well-structured format, with an
offering that ranges from breakfast and lunch to aperitifs and dinner. The common thread is its Italian identity, expressed through excellence and refinement. Emporio Armani Caffès are present today in Bologna, Dubai, Milan, Munich, Paris and Tokyo.