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On Tuesday 7 May, 2013 – We were invited to the house of Ermenegildo Zegna Parfums who unveiled the newest fragrance for men, UOMO, hosted by Aramis & Designer Fragrances, a division of Estee Lauder Companies at the Ermenegildo Zegna Boutique, Westfield Sydney.

Key beauty and fashion media, social influencers and celebrities including DJ/Actor Alex Dimitriades, Sydney Swans players Ryan O’Keefe and Alex Brown and AussieBum model Andrew Papandopoulous all whom were dressed by Ermenegildo Zegna.

Developed by renowned perfumer Alberto Morillas, UOMO is an unprecedented combination of two powerful ingredients, one from nature, the noble citrus Ermenegildo Zegna Bergamot, and one from science, the unique floral note Violettyne Captive. Together they explode with confidence and power, crescendoing into a monument of masculinity. Morillas strove to create a scent that expresses irresistible tension between power and light, pairing these notes for the first time to mastermind a sense of unwavering craftsmanship and alluring freshness. Available at Ermenegildo Zegna boutiques, Myer, David Jones and selected pharmacies. 

Ph: Courtesy of Zegna & Aya Sugino 



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