Van Cleef & Arpels / Sydney boutique opening
On wednesday night, February 15th, 2017, renowned French High Jewelry Maison [established in 1906], Van Cleef & Arpels, graced Sydney with an official launch night to celebrate it’s new home located in the heart of Sydney’s CBD, Castlereagh Street. The boutique represents VCA for the second time in Australia, after the Maison’s first opening on Melbourne’s Collins Street in October 2016. The Sydney flagship, Australia’s largest Van Cleef & Arpels boutique, welcomes guests into a harmonious space, housing an assortment of the Maison’s collections. The 110-year history includes iconic creations such as Alhambra® and Perlée™ collections; Between the Finger Rings™, Ballerina and Fairy clips; timepieces, wedding and engagement rings. Van Cleef & Arpel’s Sydney flagship is the first boutique in the world to incorporate the 1906 room – an intimate story telling space showcasing historical creations from VCAs’ private collection. The room’s walls, shaped after the hexagonal outline of the Place Vendôme, feature charming iconography from the archives to portray themes dear to the heart of the Maison. The flagship is reminiscent of a refined drawing room and has an apartment-like layout to invite discovery. Inspired by Art Deco and Oriental elements, the boutique’s earthy tones are juxtaposed with plush furniture and ornamentation.
Founded in Paris at 22 Place Vendôme, Van Cleef & Arpels was established in 1906 following Estelle Arpels’ marriage to Alfred Van Cleef. Over the decades, the High Jewelry Maison established its excellent reputation across the world. Its emblematic signatures such as the Alhambra motif, the Zip necklace or the Mystery Set™ technique represent the savoir-faire of its Mains d’Or™, the virtuoso craftsmen of its workshops. Its selection of Pierres de Caractère™, exceptional gems that instill an emotion, has given birth to jewelry and watchmaking collections redolent of dreams and enchantment. Whether inspired by nature, couture, dance or the imagination, Van Cleef & Arpels offers a glimpse into the timeless universe of wearable [art] pieces.
All images courtesy of Jimmy Cohrssen© Van Cleef & Arpels SA.
Special thanks to VCA Sydney / Regional Asia office & EVH PR.